denim care

We prioritize quality and longevity. In line with our commitment to sustainability, we collaborate with manufacturers who employ advanced technology to minimize environmental impact and eliminate hazardous manual labor or abrasive techniques commonly used in denim manufacturing.

The journey doesn't end with us

here are a few tips that are not only beneficial for your denim but also for the environment.

Wash Less

Washing your jeans after every wear is not only bad for the planet, it’s harmful to the integrity of your denim. Try spot cleaning between wears.

Keep it Cold

Use a cold wash to preserve the nature of the fibers, and don't forget to turn you denim inside out to prevent color fading

Hey cool breeze

Avoid tumble drying to minimize shrinkage from the heat.

Line-drying is always best. Turn your jeans inside out to prevents fading and keep you pockets looking good.

Avoid Chemicals

Use natural detergents and natural cleaning alternatives when you can. Anything harsh is not only harmful to your denim but also for the enviroment.

Not Just One Leg at a time

Sure we have all heard the saying, "Putting on your denim one leg at a time".

It's true we just want to be sure you are pulling them up by the waistband not the loops.

It Happens

Maybe it is just a heavy wear spot or you got caught-up on fencing in the south pasture. Either way, take the time to mend with a simple patch. Besides, patches make your denim look more authentic.


We get it, sometimes relationships reach their end...just be sure you take your jeans to a local recycle center or second hand store to be sure they don't end up in a landfill.


Giving Back

Learn about our philanthropic partnerships that ensure a positive impact with every purchase.